Target Audience

Target Audience

To make sure myself and my partner produced a music promo which appeals to a wide range of people, we have decided to carry out a discussion considering the age appropriate features and messages we feel comfortable appealing to through our video. Having a target audience to present your findings and current work to is very helpful. It will enable our group to make positive changes to our work which we know will 100% be beneficial towards exceeding the 'appeal factor'. We hope to gain constructive criticism as it will head us towards the right direction. The main purpose of feeding back to a target audience is to gain a valuable assessment, presumably to shape our piece into a masterpiece which is fit for our set target audience.

Description of our target audience

We wish to create a gender neutral theme which will  produce an equal balance of males and females viewing our product. Stereotyping and restricting a gender from viewing our work could possible result in us having a small audience, therefore we are not going to use stereotypical gender related colours for our advertisement. As we are working with a indie/pop rock genre, we hope to mirror the 'chilled' vibe within our product, and not apply too many constraints when it comes to showing our product to others.

Brief few points to sum up our target audience:

Age: 16-24

Gender: Male and Female

Personality: Typical teenager ( these qualities do not apply to all teens) - capable of feeling emotions, whether they show them or choose to hide them, insecure about themselves, rather rebellious. Our target audience needs to be genuine and honest to allow myself and my partner to make effective changes to our work.