Analysing different types of digipacks
Coldplay's 'Viva La Vida' was released on the 12th of June 2008. 'Viva La Vida' meaning 'Live the life'.
This digipak particularly appeals to me as for the mixture of different colour tones and fonts. The pack is informative as it supplies the viewer with the a constructive list of tracks, alongside captivating images which gives you an insight into the overall success of the band.
The front displays the albums title of 'Viva La Vida' which is overlaying a vintage styled background which consists of what seems to be the French perhaps celebrating victory.
The whitish font is ever so slightly transparent and seems as if it has been printed with a type of graffiti paint. The combination of vintage history (the french revolution) and modern styling really helps to resemble the bands uniqueness which is present throughout their tracks. The french flag is clearly being waved high and proud, this historical context gathered from the front panel, gives us a rough idea about the meanings behind their tracks.
The second panel provides four shots taken from a few of their performances on tour. Having snippets from previous tours highlights the success of the band and reassures the buyer that the album is appreciated and trusted by thousands. The colouring of the guitarist in this panel compliments the front cover, for example a red light mirrors the vibrancy of the red stripe on the French flag. A shot of the guitarist photographed in black and white resembles the harsh shadows occurring around the edges of the front panel. Lastly, the drummers saturated yellow top enhances the creamy light colours noticeable in the background. All band members are to be identified on this panel, i believe that the purpose of this is to highlight the fact that they are a group which rely upon each other to deliver spectacular albums.
The third panelling is entitled ' Coldplay, Viva La Vida, or death and all of his friends'. The text is formatted in a vivid yellow font which significantly stands strong agains the grey background. By sustaining a simplistic effect, the viewers are led to delve deeper by possibly making a purchase or carrying out research online about the album itself.
The back panel which presents the albums barcode supplies a list of the tracks. The tracks are neatly lined one after the other which contrasts against the chaotic art on the front panel. Creating a contrast allows the viewer to question the band and their intentions inside.
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