Digipack analyses

WHAT IS A DIGIPACK?

Dictionary definition: a type of packaging for CDs or DVDs, typically made from cardboard with an internal plastic holder for one or more discs.

I have chosen to deconstruct digipacks which link with our chosen genre of 'indie pop/rock', this will enable me to gather a good understanding of what type of styling our digipack and poster should follow. Understanding the right codes and conventions of a digipack of your genre needs, plays a significant part when trying to advertise the product and the band itself.


Below is a clear diagram found on Google images of a basic digipack template:

As you can see, a basic digipack consists of 4 panels, one being the front where the bands logo and title, along with an image of some sort will be presented. The second panel after opening the pack is the CD slot, where the bands/artists official CD will be located. Next we have the inside panel where the tracks or contextual information about the band may be displayed. Lastly, we have the back panel, often this panel provides an image and the record label.

The 1975's front panel to their digipack has a basic design which reoccurs in a few of their videos, for example in the music promo 'Girls' there are lights which glow around the band's logo, along with a frame similar to the albums which outlines the musicians as they perform. The black and white theme links with the time period of their title '1975' and adds a sense of mystery as the time period contrasts against their generation of music. The edgy style reflects their pop indie genre perfectly.

The inside panel provides information about the record labels and companies which contributed towards the production of the album. It is important that the digipack presents this information early on within the pack, as it highlights the fact that the band are authentic and have reached professional industry standards. The white font nicely contrasts against the black background, allowing the context to stand out clear and formally. The text is aligned central to the panel, this gives a similar effect to the layout of most credits and therefore emphasises the formality of the band.

The albums CD is rather bland. The title is in a black font, which against the grey background, does not stand out. Perhaps the designer has created this to generate a sense of intrigue. 

The back panel presents an entire listing of the tracks, once again the font stands clear against the black background, the reflection of the frame on the ground could possibly resemble how the feelings within one side of the relationship, are mirrored onto the partner. The black and white effect creates this edgy look which link with the pop/indie genre of the band.